Teddybears (Formerly Teddybears STHLM) is a Swedish rock band that formed in 1991. The band initially consisted of singer Arve and the brothers J. Åhlund and K. Åhlund, before drummer Olsson joined them. They released their debut album You Are Teddybears in 1993 and their second album, titled I Can't Believe It's Teddybears STHLM followed in 1996. Their third album Rock'n'Roll Highschool came out in 2000 and consisted of electronic elements, which were a departure from the band's previous hardcore music. A fourth album, 'Fresh', was released in 2005 and included the singles Cobrastyle and Hey Boy. Cobrastyle, in particular, has been utilised recently by Heineken in their Meet You There advertising campaign, which debuted worldwide in Singapore. The group has a global music publishing deal with BMG Music Publishing. They have signed to Atlantic Records and Big Beat/Atlantic Records released their first North American album, Soft Machine on September 12, 2006, under the shortened monniker Teddybears. The album includes appearances from Iggy Pop, Annie, Ebbot Lundberg of The Soundtrack Of Our Lives, Mad Cobra, and Neneh Cherry.