'''Kristal''' is a character created for a marketing campaign by Saunalahti telecommunications company. The campaign lasted from 2012 until late 2014. During the campaign Kristal was portrayed by [https://musicbrainz.org/artist/9098ed09-ff1a-4ee4-a32b-a7957503736c/|Natalil Lintala]. She also provided vocals for Kristal's songs, except the debut single ''Rahaa palaa'' which is sung by [https://musicbrainz.org/artist/3ce52099-f8e6-4705-9b04-60a2421d5dc0|Marika Tuhkala]. As a character Kristal is a materialistic socialite coming from the rich family of Blingström. Kristal's father bought her a career as a popstar.